Hi, my name's Rose and I am a mum of 4 kids under 10. Running a bustling household, I found myself increasingly frustrated. My children, bright and full of potential, were spending hours glued to their iPads. While I understood the allure of technology, I couldn’t shake the feeling that something was missing—an essential spark of creativity, imagination, and real-world exploration.

One afternoon, as I watched them swipe and scroll, I remembered my own childhood filled with building blocks, art supplies, and outdoor adventures. I realized that my kids were missing out on the joy of hands-on play and the thrill of creating something from scratch. Inspired by my own experiences, I envisioned a world where playtime meant exploring, building, and dreaming—not just consuming content.

Determined to make a change, I began researching toys that could capture their attention and inspire them to think creatively. I discovered a gap in the market for engaging, STEM-focused toys that encouraged imaginative play. That’s when the idea for MindCrafts was born.

I wanted to create a brand that offered high-quality magnetic building blocks designed specifically for modern kids. Toys that would not only entertain but also nurture critical thinking, collaboration, and creativity. I dreamed of a future where children could connect with each other and the world around them through play—without screens getting in the way.

Now, as I watch my children build towers, create intricate designs, and laugh with friends, I know that MindCrafts is making a difference. Our toys are not just about play; they’re about igniting a lifelong love for learning and exploration. And every day, I’m grateful for the journey that led me here, transforming frustration into inspiration for a brighter, more imaginative future.

We’ve since had over 5,000 Aussie families switch to engaging, hands-on toys that foster their children's potential. We are still just a small business so every order counts, and I’ve been blown away by the support we have received so far. I’d love to share the joys and satisfaction of watching your children's development grow with you too.

So click the button at the bottom of this page to see all our best selling products. And if you’re not satisfied with them for any reason in the first 30 days, I’ll give you your money back. That’s how confident I am that they will change your life like they have mine.

P.S. We’re currently running a flash sale, so now is the best time to order if you want a pretty big discount.